Digital Marketing
The Digital Marketing Fundamentals course is designed to provide students with a comprehensive understanding of the key concepts and strategies used in the field of digital marketing. The course will cover various digital marketing channels, techniques, and tools, enabling students to develop effective digital marketing campaigns and strategies.
Digital Marketing Specialization
Get in-depth and practical knowledge
Advanced level
16 Weeks
Starting Date
TBA
Price
60,000 ETB
What you'll learn
- Understand the fundamentals of digital marketing and its role in modern business.
- Gain knowledge of various digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
- Learn how to develop and implement digital marketing strategies to reach target audiences and achieve marketing objectives.
- Familiarize yourself with tools and technologies used in digital marketing, such as web analytics, keyword research, and marketing automation.
- Explore best practices for measuring and analyzing digital marketing campaigns to optimize performance and ROI.
- Develop practical skills through hands-on projects, case studies, and real-world examples.
See how employees at top companies are mastering in-demand skills
What Real-World Career You Will Qualify For
Digital Marketing Specialist:
Develop and implement digital marketing strategies to increase brand awareness, website traffic, and lead generation.
Social Media Manager:
Create and manage social media content, engage with followers, and track campaign performance.
SEO Specialist
Optimize websites to rank higher in search engine results pages (SERPs).
Content Marketing Specialist
Create and distribute high-quality content to attract and engage target audiences.
Email Marketing Specialist
Develop and execute email marketing campaigns to nurture leads and drive sales.
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What are the Prerequisite
- Basic computer literacy: Understanding of common applications, file management, and internet browsing.
- English language proficiency: Ability to read, write, and communicate effectively in English.
- Motivation and commitment: Willingness to learn and devote time and effort to completing the course.
- Secure your Job Guarantee pathway: Passing the aptitude test is your first step.
Frequently asked questions
You can register here on this page or contact our offices to setup a your ideal schedule and start your course.
- Basic computer literacy: Understanding of common applications, file management, and internet browsing.
- English language proficiency: Ability to read, write, and communicate effectively in English.
- Motivation and commitment: Willingness to learn and devote time and effort to completing the course.
- By the end of this course, students will have the knowledge and skills necessary to plan, execute, and analyze digital marketing campaigns across various channels. They will be equipped to pursue careers in digital marketing, social media marketing, content marketing, or continue their learning in specialized areas of digital marketing.
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